Titles and Headers

• In general, words in a Title or Header should be capitalized, especially the first word of the Title
• The exception is small and/or common words. These include:
  1. Common words such as: the, and, it, a, to, etc
  2. Prepositions: on, at, by, for, with, etc
  3. Any word that is three letters or less, unless it is a noun
• Do not end your Title with a period
• Try to use the active voice instead of the passive voice when writing headlines: e.g. "They Watched the Movie" instead of "The Movie was Watched."
• Titles and paragraph headers should be punchy, to the point, and should describe what the article is about: e.g. "How to Train Your Dog" instead of "Why Doesn"t Snoopy Obey."
• Try to cut out any unnecessary words: e.g. "How to Train Your Dog" is much better than "How to Train Your Disobedient Dog to Obey Your Commands."

Description

• Descriptions should be capitalized normally and should have periods at the end of each sentence

Numbered and Bulleted Lists

• The first word of each item in a numbered/bulleted list should be capitalized (like in a regular sentence)
• List items that are one sentence or less should not have a period at the end
• List items that contain two sentences or more should have periods at the end of each sentence

Numbers

• In Titles, Headers and Subtitles, the numbers 0-9 should be spelled out (i.e. zero, one, two, three, four, five, six, seven, eight, nine). Numbers from 10 onwards should be written using numerals (i.e. 10, 11, 12, etc).
• Serial numbers should be written using numerals, without a preceding pound (#) or noun (i.e. "My Beautiful Picture 2", and not "My Beautiful Picture #2" or "My Beautiful Story Part 2").

Miscellaneous Guidelines

• Use double quotes " " instead of single quotes ' '